Analytics

See who comes back, and what to do about it.

Loyalty analytics built for the floor, not the boardroom. Every scan, stamp, referral and notification measured in one dashboard. For a store or a whole chain.

Habit-driven adoption.

Your customers already open their wallet every day. At the bar. At the airport. At a concert. Tap2 puts your loyalty card in the same place they already go.

Never lose it.

A loyalty card they will never forget at home. If they lose their phone, they can restore the pass from email in seconds. The days of the lost punch card are over.

Staff scan at the counter.

Your team scans the customer’s pass like a credit card. No training. No new device. The loyalty interaction takes less time than stamping paper used to.

See who comes back, who is drifting,
and what to do about it.

Loyalty analytics built for the floor, not the boardroom. Every scan, stamp, referral and notification measured in one dashboard. One venue or a whole chain.

loyalty card analytics

Key Metrics that matter

Customer Growth

Track how many new customers join your loyalty program over any period.

Active Members

Monitor how many customers actively use your loyalty cards and return to your business.

Top Referral Sources

Identifies the QR codes, posters, channels, or campaigns bringing in customers.

Redemption rate

How many customers actually claim their reward. A low rate means the reward does not motivate.

Rewards Claimed

Shows which rewards customers actually value.

Near a Reward

Excellent predictive metric showing customers close to completing a reward.

Get to know now your customers before they tell you.

Tap2Loyal segments your customer base into actionable groups. Use these segments as automation triggers, notification targets.

RELATED FEATURES

Analytics feeds every other feature.

Analytics questions.

Is analytics included in every plan?

Yes. Every Tap2 plan includes the full analytics dashboard. No analytics-tier upsell.

Yes, but partially. Export customer lists as CSV anytime. Enterprise plans can add API export and CRM sync.

On Enterprise plans, yes. We integrate with major CRM and ERP systems. On Scale Up, you can export and import via CSV.

GDPR-compliant. Processed and stored in the EU. You own your data. We never sell it.

Yes. Filter by individual venue, compare venues side by side, or roll up all locations into one chain-level view.

Stop guessing, and start measuring growth.